Client: Crown Center Redevelopment, Hallmark cards

Goal: Build top-of-mind awareness with national sales managers and meeting planners regarding DCC and the hotel facilities. Show "DCC package" including on-site retail, theatre, dining and entertainment amenities.

Strategy: Continue annual direct mail post card campaign producing six postcards per year and targeting 2,500 association meeting planners.

Design Studio: Baszta/Coszta
Copywriting: Dennis Pruitt